Brian F. Keane is an executive leader, acclaimed author and engaging public speaker with extensive experience in grassroots and digital organizing. He is an unrivaled expert in clean energy and energy efficiency marketing, a visionary leader and motivator who has managed all facets of business development and leadership.
Since 2002 he has served as the founder and President of SmartPower, a Washington, DC-based non-profit renewable energy and energy efficiency outreach and marketing company. Keane has been credited with driving the adoption of over $100 million in rooftop residential solar in just three years — creating tens of thousands of solar energy & energy efficiency customers.
He is also the author of the highly acclaimed book, Green Is Good: Save Money, Make Money, and Help Your Community Profit From Clean Energy (Lyons Press, 2012).
Named 2017’s CEO of the Year, Keane is a former Presidential Campaign advisor and congressional aide. In 2017, The John Merck Fund, one of the leading environmental foundations in the US, awarded Keane the “Frank Hatch Award for Enlightened Public Service”. This $50,000 award “recognizes the outstanding national leader whose work has contributed significantly to achieving the purposes of the Fund…”
Since SmartPower’s founding in 2002, its efforts have been recognized with numerous awards, including a 2016 and 2010 Clean Air Excellence Award from the Environmental Protection Agency, the coveted Green Power Pilot Award presented by the EPA and the US Department of Energy; four Gold Awards from the Service Industry Advertising Awards (SIAA), and the Connecticut Department of Environmental Protection’s Green Circle Award. And for the past two years, The Wealth & Money Management Awards named SmartPower “The Best Non-Profit Marketing Firm in the US”. In November of 2014 Keane received the “Lifetime Achievement Award” from the People’s Action for Clean Energy (PACE).
Keane also serves as Co-Founder & CEO of WeeGreen, a software as a service (SaaS) company mobilizing businesses, communities, universities and NGO’s to achieve their grassroots outreach goals. Uniquely designed for peer-to-peer grassroots outreach WeeGreen’s “Campaign app” is connected to an integrated and curated marketplace in order to accelerate the adoption of green products and services.
Brian F. Keane is a 1989 graduate of The American University in Washington, DC, where he earned a Bachelor of Arts in Broadcast Journalism and Political Science. He is a past-president of the American University Alumni Association and sits on the Board of Directors of the Vermont-based Clean Energy Group. He is also a Member of the Board of the Center for Environmental Policy at The American University. Keane is a Member of the Board of Visitors for American University’s School of Public Administration.
Antonia “Toni” Bouchard, Chief Operating Officer
Orchestrating all of SmartPower’s programs from coast-to-coast is Antonia “Toni” Bouchard, the Chief Operating Officer of SmartPower. With a Masters in Business Administration from Columbia University, Bouchard implements our COR Approach – Community Outreach, Online Platform/Social Media, and Rewards and Incentives for all SmartPower programs ensuring results for our clients.
Prior to joining SmartPower, Bouchard was the Renewable Energy Advisor for Arizona Public Service, Arizona’s largest and longest-serving utility. She was responsible for strategic outreach to businesses, academic institutions and governmental entities, promoting renewable energy education and policy development.
Bouchard oversaw the external affairs and stakeholder relations related to APS’s utility-scale renewable energy projects, including the Solana Generating Station, a 280 MW solar project. Bouchard was also responsible for several strategic initiatives in support of APS’s commitment to renewable energy development.
Prior to that, Bouchard was the Director of Marketing and Business Development for Vermont Energy Investment Corporation (VEIC). She was responsible for all outreach, brand development and marketing strategy for Efficiency Vermont, an award-winning statewide energy efficiency utility. Bouchard also provided strategic marketing consulting to utilities, regulators and government entities in New England and Canada. Bouchard was also the president and cofounder of an environmental geotechnical services firm in New York State.