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SmartPower’s proven ability to market clean energy is due in large part to our unique research-based approach. For years, clean energy has been sold as a product that is good for the environment. Our research shows that consumers understand the environmental benefits of clean energy, but this understanding along does not motivate them to take action.

SmartPower creates messages that promote cost savings, energy independence and direct community impact. Below is a sampling of materials that have sprung from our research.

Television Ads

“Houses”

“Factories”

“Hospitals”

“Stadiums”

Radio

“SmartPower Commercial: Into Tomorrow with Dave Graveline”:50 (www.graveline.com) http://smartpower.wpengine.com/wp-content/uploads/2014/04/graveline_092407.mp3

Jimmy Tingle Radio Ad – October 2006http://smartpower.wpengine.com/wp-content/uploads/2014/04/60_SP_Tingle_HampshiGazzette.mp3

Ed Asner Radio Ad – October 2005

“This type of electricity” :50 with :10 Rhode Island taghttp://smartpower.wpengine.com/wp-content/uploads/2014/04/CleanEnergyRadio1.mp3

“My computer is on” :50 with :10 Rhode Island taghttp://smartpower.wpengine.com/wp-content/uploads/2014/04/CleanEnergyRadio2.mp3

Podcasts

Changing Public Perception of Renewables by Renewable Energy Accesshttp://smartpower.wpengine.com/wp-content/uploads/2014/04/inside_re.mp3

Print

Change to renewable energy. Change their future. (pdf)
Arizona Public Service Company is the largest electric utility company in Arizona. With the support of research conducted by SmartPower, this very effective advertisement should strike a responsive chord with Arizona electricity consumers. APS

Declare Your Energy Independence (pdf)

Outdoor

14×48 “Latest in Home Improvement” (pdf)

SmartPower’s proven ability to market clean energy is due in large part to our unique research-based approach. For years, clean energy has been sold as a product that is good for the environment. Our research shows that consumers understand the environmental benefits of clean energy, but this understanding along does not motivate them to take action.

SmartPower creates messages that promote cost savings, energy independence and direct community impact. Below is a sampling of materials that have sprung from our research.

 

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SmartPower
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In 1988, President Joe Biden visited @AmericanU after being invited by the university's then Kennedy Political Union director - our very own SmartPower President, Brian F. Keane! Read about their encounter in this piece by @skye_witley american.edu/alumni/news/br…

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2:22 pm · March 2, 2021
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EVs are quickly gaining popularity in France. Comment below if you drive an EV! #ElectricVehicles #Sustainability cleantechnica.com/2021/03/01/…

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1:34 pm · March 1, 2021
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In case you missed it, here's a great article by @ibogost @TheAtlantic on how replacing your heat pump can help you save money, energy, and fight climate change! Read all about it, here: theatlantic.com/science/archi…

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11:43 am · March 1, 2021
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Check your inbox because The SmartPower Buzz is out! Didn't get it? No worries, sign up for the next edition, here: smartpowerforms.wufoo.com/for…

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9:18 am · March 1, 2021
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or colleague that you’ve done it. This is particularly important for renewable energy in the home, Keane said, because no brand name is associated with it. Nobody knows what furnace or water heater they have. “There’s no Coca Cola, no Pepsi.”

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3:36 pm · February 26, 2021
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