SmartPower

Let's Get Energy Smart

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http://www.youtube.com/watch?v=TtzRAjW6KO0

This kid clearly understands the incredible power of the sun. And clearly will never be picked

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(Source: http://www.youtube.com/)

https://smartpower.org/this-kid-clearly-understands-the-incredible-power/

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This past Saturday, SmartPower joined members of

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the Bedford 2020 Coalition to launchEnergize Bedford, a residential energy efficiency program that will help the town of Bedford, NY, tackle its ambitious greenhouse gas emissions reduction goals.

Here are some photos of the event and its nearly 700 attendees – including none other than Martha Stewart, who calls Bedford home.

https://smartpower.org/this-past-saturday-smartpower-joined-members-of/

Five ways to make your home more energy efficient.

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Five

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ways to make your home more energy efficient.

As this interview with architect Eric Corey Freed points out, “most people like the idea of ‘greening’ their home, but many are daunted by complex technical information and don’t where to begin.” Freed reviews five great ways to make your home energy efficient, breaking down the whats and the whys.

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Remember President Kennedy’s famous line about the space race? ‘We choose to go to the moon in this decade – not because it is easy … but because it is hard.’

Business people of America, we should have a chat. As you and I both know, it’s going to take more than political pronouncements to expand the clean energy marketplace. It’s going to take community-specific outreach campaigns, showing real Americans how and why renewable energy makes sense for their wallets and as an investment in their homes. And how producing clean energy from solar or wind will pay off a thousand times over, letting them hedge against the uncertainties of resource scarcity and rising traditional energy costs.

From “How Do We Get to 80 Percent Clean Energy?”, Huffington Post, Jan. 28, 2011

https://smartpower.org/remember-president-kennedys-famous-line-about-the/

SAG Awards save 3 tons of paper with switch to paperless ballots

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SAG Awards save 3 tons of paper with switch to paperless ballots

The Screen Actors Guild is backing up the eco-friendly cred of many of its members by doing away with paper ballots. From the Huffington Post:

The union’s annual show, which recognizes the best performances in TV and film, urged its 125,000 members to vote online for this year’s winners and only sent paper ballots to those who specifically requested them.

The move saved three tons of paper, says SAG Awards producer Kathy Connell.

As with any groundbreaking move, though, it wasn’t without its pitfalls:

Though members were notified of the digital shift in the November issue of the union’s magazine, some still expected the traditional paper ballot to arrive in the mail. Pundits have speculated that online voting may alienate some of SAG’s older or less tech-savvy members.

Our prediction:

They’ll come around.

Gulf Oil Spill Dispersants ‘Sticking Around,’ Long-Term Effects Remain Unclear

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Gulf Oil Spill Dispersants ‘Sticking Around,’ Long-Term Effects Remain Unclear

One thing President Obama didn’t mention in his State of the Union address was the BP oil spill, which dominated headlines for much of last summer. (SmartPower launched My Gulf Action to educate consumers about the connection between their energy use and America’s dependence on fossil fuels.)

Now, scientists have are beginning to understand the effects of chemical dispersant that was used to combat the spill:

Scientists at the Woods Hole Oceanographic Institution in Massachusetts found circumstantial evidence that the chemicals guided some oil into underwater currents, stopping it from bubbling up to the surface, where it would do more damage, said marine chemist Elizabeth Kujawinski.

That would be considered a good thing, keeping marshes and beaches from getting more tarred, Kujawinski said. But she added, “the dispersant is sticking around,” which is worrisome.

The chemicals didn’t seem to biodegrade the oil and gas as fast as basic chemistry would predict. Her study said the key chemicals in dispersants underwent “negligible or slow rates of biodegradation.” Other studies have found that the oil – not the dispersant – broke apart quickly.

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An incredible project by two New York University grad students resulted in a optometry vs pharmacy canada T-shirt that can detect levels of air pollution while you’re wearing it.

More from the Huffington Post:

The shirts feature a heart or set of lungs – when the fabric cialis for daily use online is exposed to pollution (ranging from cigarette

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smoke to car exhaust), blue veins appear on the organ image. Co-creator Nien Lam enjoyed watching tylenol codeine canada pharmacy his shirt in action:

“When people would step out to have a cigarette, they would see our project, and then feel guilty going out to have that cigarette realizing, ‘Oh, this is actually what I’m doing to myself.’”

The American Lung Association reports that six in 10 Americans live in places with dangerous levels of air pollution. Cigarette smoking leads to over 440,000 deaths canadian pharmacy online per year in the U.S. alone. 600 million trees are destroyed per year to make dry tobacco.

Last year, SmartPower won a Clean canadian pharmacy Air Excellence Award from the U.S. Environmental Protection Agency. We salute this effort to educate people about air pollution!

(Source: http://vimeo.com/)

https://smartpower.org/an-incredible-project-by-two-new-york-university/

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Via GreenMuze:

In a bid to make electric cars sexier, non-profit Plug In America has created a series of seven Public Service Announcements (PSAs) to raise awareness about the multitude of benefits of driving electric cars. The third PSA features romance novel cover model Fabio as the new ‘face’ of electric cars.

“We needed someone who was the epitome of handsome, manly and suave,” explains Plug In America founding board member Alexandra Paul, who produced the PSAs. And yes, he still has that magnetism. I cannot explain it, but the man’s still got it.”

(Source: http://www.youtube.com/)

https://smartpower.org/via-greenmuze-in-a-bid-to-make-electric-cars/

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http://www.youtube.com/watch?v=fzEgkr4eJQQ Yes, ladies and gentlemen: base jumping off of wind turbines. A useful

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exercise in scale, if not entirely insane. [via Grist.org]

(Source: http://www.youtube.com/)

https://smartpower.org/yes-ladies-and-gentlemen-base-jumping-off-of/

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Effective clean energy and energy efficiency marketing is simple. It means presenting them as consumer products … that fit the lifestyle of every American, not just liberals or ‘tree huggers.’

if you’re paying attention to the polls, you’ve already heard absurd issue comparison questions like this: What do you care about more right now? Energy, or health care? Energy, or the economy? Well, when you put it like that, even I have a hard time choosing energy! Americans aren’t stupid, but they’re often asked stupid questions.

The truth about the fate of our clean energy future is far more nuanced. It doesn’t matter who’s in charge, because it’s a marketing issue. Time and again, my work with SmartPower has shown that the American people will embrace clean energy and energy efficiency if it’s marketed to them properly. And we’re definitely not marketing it to them properly.

-Brian F. Keane

From “Why the Midterms Mean Approximately Nothing For U.S. Energy Policy,” Huffington Post, Oct. 28, 2010

https://smartpower.org/effective-clean-energy-and-energy-efficiency/