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About Us |
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| SmartPower is a nationwide, non-profit marketing
campaign that is leading the effort to promote clean energy
– electricity from sources such as wind, solar and water.
It’s our mission to have 20% of the energy supply come
from clean, renewable sources by 2010. |
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| We use innovative and traditional marketing
techniques to identify and create effective messages that resonate
with the general consumer. Our unique approach to marketing
clean energy is capturing attention, creating customers, and
cultivating a mainstream market for clean energy. For a taste,
see our
television and radio ads, created in
collaboration with the Clean
Energy States Alliance (CESA). |
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 SmartPower’s
proven ability to market clean energy is in large part due
to our unique message. For years, clean energy has been sold
as a product that is good for the environment; as such, the
market has not grown. Our message, developed with over a half
million dollars' worth of research, represents the first time
that clean energy isn’t sold as an environmental product,
but rather as energy that is as strong and as available as
any other. The central message – “Clean energy.
It’s real. It’s here. It’s working. Let’s
make more.” – creates customers of clean energy
and builds a robust clean energy market.
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| Further, by tying the message with our innovative,
collaborative structure, we have been able to create customers
of clean energy where none were before. Working closely with
various local nonprofit organizations — Clean
Water Fund, Environment
Northeast, and the Interreligious
Eco-Justice Network, to name a few — we have reached
a large number of active, highly motivated individuals who carry
the clean energy message to others. |
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| SmartPower first issued our 20%
by 2010sm challenge in 2003, and the response
has been striking. Municipalities, faith communities, colleges
and universities have responded by supporting our campaign.
In fact, in 2004, SmartPower and our collaborators in Connecticut
created demand for over 100 gigawatt-hours (GWH) of clean energy.
Thanks to SmartPower’s collaborative efforts and sound
marketing and publicity strategies, people and organizations
are hearing and embracing the vital message that clean energy
is real, it’s here, and it’s working. |
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| SmartPower Board
of Directors 2005-2006 |
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Ruth Hennig - Chair
Executive Director, The John Merck Fund |
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Bryan Garcia
Program Director, Yale Center for Business & Environment
Yale School of Forestry & Environmental Studies |
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Leslie Haroun
Program Director, The Oak Foundation |
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Michael Northrop
Program Director, Rockefeller Brothers
Fund |
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Thomas Rawls
President, THR Associates |
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Gary Simon
President, Acumentrics |
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Lise Dondy
President, Connecticut Clean Energy Fund |
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Brian F. Keane
President, SmartPower (ex officio) |
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| SmartPower Board
of Advisors |
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Lea Aeschliman
The Pew Charitable Trusts |
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| Ed
Asner
Actor |
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| Ed Begely Jr
Actor/Activist |
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| Russ Brenneman
Connecticut League of Conservation Voters |
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Christie Brinkley
Activist |
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| Hooper Brooks
The Surdna Foundation |
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| Rev. Thomas Carr
Pastor, First Baptist Church, West Hartford, Connecticut |
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| Janie Chase
Activist |
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| Sonia Hamel
Massachusetts Department of Commonwealth Development |
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| Stewart Hudson
President, Emily Hall Tremaine Foundation |
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| Augustus “Gus” Speth
Yale University |
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| SmartPower
Staff |
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| Funding
Support |
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| Annual
Report |
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| Contact
Us |
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1120 Connecticut Ave., NW
Suite 1040
Washington, DC 20036
Phone: (202) 775-2040
Fax: (202) 775-2042
info@SmartPower.org
www.SmartPower.org |
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