In This Issue
SmartPower Sponsors the 11th Annual Renewable Energy Marketing Conference

20% Clean Energy by 2010 Rings True Across S.E. Pennsylvania

SmartPower Launches Arizona Solar Effort
SmartPower Celebrates Major Milestones in Connecticut
A Message from the President
This Month in Pop-Culture
A Message From SmartPower President, Brian F. Keane

Over the years we’ve been fortunate to work closely with one of the true icons of the environmental movement: Richard Earle. While his name may not be a household word, his advertising work certainly is.  Earle was one of the creators of the famous “Crying Indian” ad, which was created in the 1970’s for the Ad Council.  It featured a Native American on horseback (and another version in a canoe) silently encountering an endless stream of bottles, cans, and discarded refuse.  The ad ended dramatically with a close up of the Native American’s face revealing a teardrop running down his cheek.   This powerful ad is now credited with kicking off the modern day environmental movement.

Here at SmartPower we work closely with Richard Earle and together we’re always searching for “the next Crying Indian” ad. In essence, we want to find the perfect clean energy advertisement that will serve as the next seminal ad, convincing the American people that clean energy is real. It’s here. And it’s working.  And not to toot our own horn, but to that end, we’ve come up with some pretty impressive advertisements over the years.

Of course, we always think we can do better.  And we think the American people can help.  That’s why we’ve teamed up with the Internet phenomenon YouTube to create our "Clean Energy Ad Challenge".

That’s right; we are challenging people all over the country to create the perfect clean energy ad!  By going to You Tube.com you can sign up for this challenge and give us your most creative, innovative advertisement.  The winner of the “Clean Energy Ad Challenge” will receive $10,000 in cash from us!  And what’s more, we’ll run the winning ad in media markets from coast to coast.

Enter Ad Challenge Contest

So go ahead – log on and create the next “Crying Indian” ad on clean energy!

Brian F. Keane

This Month in Pop-Culture
Clean Energy Ad Competition
Last month, SmartPower and YouTube™ launched the “Clean Energy Ad Competition” – an advertising contest on the popular video site, YouTube! Already, contestants are lining up to compete and produce the most compelling 30-second clean energy advertisement. A panel of judges will review the entries and the winner will be rewarded with a cash prize of $10,000!  But perhaps more exciting, the winning advertisement will be used by SmartPower in our media campaigns from coast to coast.   If creating ads is not your thing, then be sure to check back onto YouTube over the next few weeks and months to view the ads that are submitted. We’re excited to find some really creative talent – and to begin running some ingenious television ads on clean energy!
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SmartPower Sponsors the 11th Annual Renewable Energy Marketing Conference

One of the first lessons in collaborative marketing is to quickly take advantage of opportunities to build relationships and alliances in order to foster mutually beneficial goals.  So when SmartPower was asked last year to be a lead sponsor for the 11th Annual Renewable Energy Marketing Conference in 2006, we knew it was an opportunity that we could not pass up.

SmartPower will be one of the principal sponsors for the 11th Annual Renewable Energy Marketing Conference in 2006,  This preeminent clean energy conference (formerly known as the Green Power Marketers Conference) will be held in San Francisco from December 3rd through the 6th and will focus its attention on Renewables on the Rise: Market Momentum, Development and Innovation. SmartPower believes that the agenda put together by the program committee will make for the most creative marketing conference on clean energy to date.

As always there are a number of other “must see” presentations including Building Renewable Energy Demand with Corporate America, Sales Tools & Techniques, and Mainstreaming the Message.

San Francisco, CA hosts the 11th Annual Renewable Energy Marketing Conference

As a platinum sponsor, SmartPower will demonstrate the skills and qualities that have made it the leading clean energy marketing group across most regions of the United States.  One of the few presentations designed for all conference participants will be a panel on Understanding the Customer: Customer Preferences and Effective Messaging.  This presentation will be moderated by Keri Bolding of the California Public Utility Control (DPUC) and feature Brian F. Keane, SmartPower President, who will speak to the topic of Energy Independence: Messaging Clean Energy for Today’s Consumer.

Also featured at the conference will be SmartPower Program Coordinator Keri Enright, who will appear on the panel Marketing Techniques & Campaigns.  On this panel, Keri will deliver a presentation on Replicating Connecticut’s Clean Energy Communities Program in Other States.  And finally, SmartPower Chief Operating Officer Jonathan Edwards will moderate a panel on Market Segmentation Strategies: Targeting and Selling to Distinct Market Segments.

All in all it is shaping up to be another outstanding Renewable Energy Marketing Conference and SmartPower looks forward to seeing many of its clean energy friends in San Francisco.  If you haven’t already registered, we remind you that there is still time and room available.  For more information log onto www.renewableenergymarketing.net.

20% Clean Energy by 2010 Rings True Across S.E. Pennsylvania

Striking a new note on the Liberty Bell, boroughs, township and cities across southeastern Pennsylvania are right now declaring their energy independence by committing to the Pennsylvania Clean Energy Communities Campaign.  The Campaign provides 10 qualified townships, boroughs or cities located in PECO service territory in Bucks, Chester, Delaware, Montgomery and Philadelphia counties with a free 1kW solar photovoltaic system when they achieve the three following thresholds: 1) Pass a formal resolution committing to 20% clean energy by 2010; 2) Sign up a required number of clean energy customers within the community; and 3) The local government begins purchasing clean energy.  Upon achieving all three thresholds, the community then qualifies as an official “Clean Energy Community.”  To date, seven townships and boroughs have taken action and committed to 20% by 2010 in the hopes of becoming Pennsylvania’s first Clean Energy Community.

Representatives from the West Vincent Environmental Advisory Council with SmartPower Program Coordinator, Molly Tsongas (4th from left) commemorates the township's comittment to the campaign

SmartPower applauds the leadership of the following communities and looks forward to partnering with them in their efforts to become Clean Energy Communities:

“The meteoric rise of the PA Clean Energy Communities Campaign reinforces that clean energy is real, it’s here, and it’s working,” said SmartPower President Brian F. Keane.  “Not only are the leaders in these communities steering their townships and boroughs toward energy independence, they are on the forefront of helping the Commonwealth of Pennsylvania and indeed the entire nation achieve true energy independence."

Using a collaborative marketing approach, SmartPower has formed a coalition with the Sustainable Development Fund, the Clean Air Council, PennFuture, Community Energy Inc., Native Energy, The Energy Cooperative, Pennsylvania Interfaith Climate Change Campaign, the Recycle Bank and PECO.  On a monthly basis, members of the coalition come together to strategize how best to harmonize its efforts to create Clean Energy Communities.  “The coordination and cooperation between these groups – many of whom are direct business competitors – is both exciting and effective,” said Roger Clark, Manager for Technology Policy at the Sustainable Development Fund.

Through our innovative clean energy efforts in local communities, SmartPower and the coalition will reaffirm the state’s status as the Keystone State.

SmartPower Launches Arizona Solar Effort

Created as a non-profit marketing organization for clean, renewable energy in 2002, SmartPower’s challenge then, as now, was to market wind, water, solar and other clean energies as if it were Coca-Cola or McDonald’s.  With funding from the Connecticut Clean Energy Fund and a number of private foundations, a “test market” was established in Connecticut.

Our business plan called for a rollout of our efforts in Connecticut and with success in Connecticut we would expand to other New England states.  And then, with success in those states, we would expand our efforts nationwide. 

And expand we did.  We currently boast operations throughout New England, Pennsylvania, South Carolina – and now, we are proud to say, Arizona.  Last week Arizona became the most recent state to become part of the SmartPower marketing effort.

With a grant from one of the major utility companies in Arizona, APS, and the New York Community Trust we will be working aggressively to market the state’s solar incentive program.  Working closely with our partner, the Clean Energy Group, we will bring the expertise and energy required to build a successful solar market in Arizona.

"With our expansion into Arizona this truly is a national movement," said Brian F. Keane, President of SmartPower.  "From Hartford to Phoenix; from Philadelphia to Charleston, people are learning that clean energy today is real, it's here, and it's working."

In the weeks and months ahead, return back to the Clean Energy Current for the latest work by SmartPower in Arizona!

SmartPower Celebrates Major Milestones in Connecticut

Now more than ever, clean energy is real, it’s here and it’s working in Connecticut.  This month, the SmartPower 20% by 2010sm Campaign achieved a major distinction by reaching thirty city or town members in the state with the addition of Middlefield and Newtown.  The collaborative initiative is credited with increasing use of clean energy, and raising awareness of the benefits and availability of clean energy while helping to build a strong voluntary market for clean, renewable energy.

Further, with its 20% by 2010 commitment, Newtown also automatically qualified as the thirteenth Clean Energy Community thanks to a generous assist from Curtis Packaging.  The printing and packaging company, the first large business in the state to purchase 100% clean energy, structured its contract with Community Energy Inc. to help the host town earn a free 2kw solar PV system from the Connecticut Clean Energy Fund (CCEF).  The town can earn additional systems for every 100 residents who enroll in the CTCleanEnergyOptionssm program, which recently topped the 10,000 customer mark statewide in just over 18 months of existence.

(L-R) Don Droppo Jr., Curtis Packaging; Herb Rosenthal, Newtown First Selectman; Don Droppo Sr., Curtis Packaging; Bob Wall, SmartPower New England Director; Mike Forese, Community Energy Inc.

Another Clean Energy Community, Fairfield was also in the clean energy news recently.  Following a spirited rendition of “Here Comes the Sun” performed by the Fairfield Woods Middle School choir, dignitaries in Fairfield cut the ribbon at the first solar installation in southwest Connecticut under the Clean Energy Communities program.  The town, along with Middletown and Stamford, also became a repeat qualifier this month by reaching 200 sign-ups while Bethany, Orange and Woodbridge became the first regional school district to earn a free solar system under a new threshold offered by CCEF.

Finally, Yale University announced that it had purchased 10 million kilowatt-hours of wind energy credits from Sterling Planet. This purchase, believed to be the largest by an institution in state history, was made possible through the efforts of undergraduate students who lowered their energy consumption by 10 percent in the first year of a challenge from the university.