Our Work with Clean Energy Funds: SmartPower Research & Marketing Toolkit

SmartPower’s proven ability to market clean energy is in large part due to our unique approach. For years, clean energy has been sold as a product that is good for the environment. Our research showed that consumers understood the environmental benefits of clean energy but were skeptical of its ability to do the job. Our award winning clean energy branding campaign, produced in concert with Clean Energy States Alliance, proclaimed, “Clean energy. It’s real. It’s here. It’s working. Let’s make more.” To see our clean energy branding campaign click here.

		"Houses" - 15 seconds QuickTime Windows Media
		"Hospitals" - 15 seconds QuickTime Windows Media
		"Factories" - 15 seconds QuickTime Windows Media
		"Stadiums" - 15 seconds QuickTime Windows Media
		SmartPower President Interviewed about Energy Efficiency The Washington, DC Fox 5 TV news reporter Claudia Coffey and a film crew arrived to interview Brian in a segment called, "Saving Money in the New Year: Making Green by Going Green." The purpose of the segment was to show viewers they can save money while also saving energy. Brian demonstrated many of SmartPower's energy efficiency-recommended tasks such as replacing incandescent bulbs with compact florescent bulbs. Brian also demonstrated that plugging televisions and cable boxes into power strips and then shutting those strips off can prevent 'phantom loads.' These 'phantom loads' occur when appliances and electronics are shut off but left plugged into an outlet. Even while 'off,' these electrical components still draw small amounts of electricity, resulting in increased electrical costs for the home as well as a bigger carbon footprint. Over time, even small amounts of electricity can add up to significant amounts of money wasted and CO2 emitted. Click here to to view the news segment.

In June, SmartPower was proud to be the lead sponsor of a documentary that was shown on Connecticut Public Television titled, "The Warming of Connecticut." This one-hour documentary outlined how global warming was affecting the everyday lives of Connecticut residents.

Click here to view segments of the documentary.

"SmartPower Commercial: Into Tomorrow with Dave Graveline" :50 (www.graveline.com)

Jimmy Tingle Radio Ad - October 2006

Ed Asner Radio Ad - October 2005

"This type of electricity" :50 with :10 Rhode Island tag

"My computer is on" :50 with :10 Rhode Island tag

Changing Public Perception of Renewables by Renewable Energy Access

Change to renewable energy. Change their future. (pdf)
Arizona Public Service Company is the largest electric utility company in Arizona. With the support of research conducted by SmartPower, this very effective advertisement should strike a responsive chord with Arizona electricity consumers. APS

Declare Your Energy Independence (pdf)

14x48 "Latest in Home Improvement" (pdf)

Background on the Clean Energy campaign (draft, May 2004) (doc)
Lyn Rosoff, Second Wind Enterprises How the advertising campaign was developed; summary of market research

Public Attitudes about Clean Energy (ppt)
Jonathan Pelto, Impact Strategies Polling results in Rhode Island, February 2004

Follow-up Poll: Public Attitudes about Clean Energy (ppt)
Jonathan Pelto, Impact Strategies A tracking survey of Rhode Islanders following up on the February poll, September 2004