SmartPower is coordinating
the Clean Energy advertising campaign to
increase public awareness of clean energy. The Clean Energy
campaign
and logo were developed as part of a collaborative effort among
several
states working under the auspices of the Clean Energy States
Alliance.
For more information on CESA, please see www.cleanenergyfunds.org.
If you’d like more information about these or any other
efforts, please
feel free to contact us at info@smartpower.org
or 860-249-7040.
SmartPower President Interviewed about Energy Efficiency The Washington, DC Fox 5 TV news reporter Claudia Coffey and a film crew arrived to interview Brian in a segment called, "Saving Money in the New Year: Making Green by Going Green."
The purpose of the segment was to show viewers they can save money while also saving energy. Brian demonstrated many of SmartPower's energy efficiency-recommended tasks such as replacing incandescent bulbs with compact florescent bulbs. Brian also demonstrated that plugging televisions and cable boxes into power strips and then shutting those strips off can prevent 'phantom loads.' These 'phantom loads' occur when appliances and electronics are shut off but left plugged into an outlet. Even while 'off,' these electrical components still draw small amounts of electricity, resulting in increased electrical costs for the home as well as a bigger carbon footprint. Over time, even small amounts of electricity can add up to significant amounts of money wasted and CO2 emitted. Click here to to view the news segment.
In June, SmartPower was proud to be the lead sponsor of a documentary that was shown on Connecticut Public Television titled, "The Warming of Connecticut." This one-hour documentary outlined how global warming was affecting the everyday lives of Connecticut residents. CLICK HERE TO VIEW SEGMENTS OF THE DOCUMENTARY
Arizona Public Service Company is the largest electric utility company in Arizona. With the support of research conducted by SmartPower, this very effective advertisement should strike a responsive chord with Arizona electricity consumers.
Background
on the Clean Energy campaign(draft,
May 2004) (doc)
Lyn Rosoff, Second Wind Enterprises
How the advertising campaign was developed; summary of market
research
Renewable Energy Marketers Unite: On April 24th the official launch of the Renewable Energy Marketers Association (REMA) was organized by SmartPower as a cosponsored event with The Energy Daily at the National Press Club, and featured a keynote address from Sen. Pete Domenici (R-NM). (more)
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The Warming of Connecticut Nominated for an Emmy: Connecticut residents, CPTV viewers and followers of SmartPower will remember that last year SmartPower teamed with Connecticut Public Television to help sponsor the documentary, The Warming of Connecticut, produced by Jennifer Boyd. (more)
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Little People, Big Changes Honored by Gov. Rell Who says adults never listen to kids? (more)
Wear your support of clean energy proudly.Now available, clean energy t-shirts with our Clean Energy: Let's Make More logo.
