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SmartPower President Brian F. Keane Named CEO of The Year

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Washington, DC – Brian F. Keane, the President of SmartPower (www.smartPower.org), the nation’s leading non-profit marketing firm dedicated to promoting clean energy and energy efficiency has been named the 2016 CEO of the Year by Corporate LiveWire.

Each year Corporate LiveWire publishes and celebrates the innovation and excellence of those firms, teams and individuals who have shown continued excellence, and innovation amid ongoing global economic uncertainty.

You can download the full Press Release HERE – or read it on one of the following news outlets:

SmartPower Named 2016 Marketing Agency of the Year!

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Selected As Silver Winner by American Business Awards

silverSmartPower has been named the winner of a Silver Stevie® Award in the Marketing Agency of the Year category in The 14th Annual American Business Awards.

The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.

SmartPower was selected for the Silver Award from over 3,400 nominations

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from organizations of all sizes and in virtually every industry. More than 250 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.

This is the second major award SmartPower has won since December when we were named “The Best Non-Profit Marketing Firm” in the US by Wealth and Finance Magazine earlier this year.

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briankeane
Brian F. Keane
President

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SmartPower’s “Solarize” Hits $100 Million in Rooftop Solar!

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Non-Profit Announces Major Financial Milestone Made With Less Than $3.5m Investments

Washington, DC – SmartPower, the nation’s leading non-profit marketing firm dedicated to promoting clean energy and energy efficiency today announced a major milestone in its “Solarize” group-purchasing program. In just 3 years – and with investments of less than $3.5 million — the SmartPower Solarize campaigns have resulted in over $100 million of residential solar energy. “This is a major milestone for SmartPower and our Solarize campaigns,” said Brian F. Keane, President of SmartPower. “With investments of less than $3.5 million, we have created over $100 million worth of solar energy throughout Connecticut, Rhode Island, New Hampshire, Pennsylvania and South Carolina. It’s a major achievement for the solar industry, the environment and our economy.” SmartPower’s announcement comes amid recent high profile losses among some of the industry’s largest solar companies, the most recent being SunEdison’s stunning demise. Once the darling of the solar industry, SunEdison today teeters on bankruptcy. “We know this is an emerging market,” said SmartPower’s Keane. “What we’re seeing today is similar to the tech boom of the 1990’s. Some companies will thrive, and others will not. But the lesson in our announcement today is that in this emerging marketplace, our Solarize group-buy model, backed by key funders who support clean, renewable energy and utilizing pre-selected solar installers, makes residential and small commercial solar a sound investment that can scale up quickly with minimal risk.” Key features of the Solarize model include support by local communities, pre-selected solar installers with competitive pricing, attractive financing options including a zero-dollar down option, and a 16-20 week campaign with a clear end date. This SmartPower formula has resulted in over 20,000 homeowners requesting solar site visits to see if their homes are good for solar. In 2012 with a grant from The John Merck Fund and an investment from The Connecticut Green Bank, SmartPower launched “The New England Solar Challenge”, a residential solar campaign that morphed into Solarize Connecticut and various “Solarize” campaigns throughout New England. In Connecticut alone, over 18MW of residential solar were installed in three years bringing solar to over 2,000 Connecticut residents. “Added together, these households are greater than any utility-scale solar array in New England,” continued Keane. “And we did it in less time than any utility could.” The numbers at a glance: In three years-

  • $100 million of solar installed
  • Less than $3.5 million invested
  • More than 3500 residential homes “solarized”
  • More than 20,000 residents inquired about solar energy for their homes
  • More than 28 MW installed
  • More than 25,000 metric tons of Green House Gases Reduced Annually

About Smartpower Founded in 2002 by a group of private foundations to help support the growth of clean energy, SmartPower’s mission is to help Americans make smart energy choices. Recently named the “best non-profit marketing firm in the US”. SmartPower’s exclusive

focus on energy efficiency and clean energy results in high visibility, high impact on-the-ground community campaigns designed to transform how consumers use, adopt and invest in clean energy and energy efficiency. SmartPower is leading Solarize campaigns in multiple states. For more information, please visit www.smartpower.org

SmartPower’s Brian F. Keane To Be Featured Speaker at Utility Conference

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  Fortnightly SmartPower’s Brian F. Keane To Be Featured Speaker at Utility Conference Solar Marketing Expert To Speak On Challenges and Opportunities for Nations’ Utility Companies Scottsdale, Arizona — Public Utilities Fortnightly, the 100-year-old publication that has guided the electricity industry through most of its history, today announced that Brian F. Keane, President of the award-wining non-profit, SmartPower, will be a featured speaker at its upcoming Conference “Utilities In A Time of Change & Challenge” on November 17th and 18th. Keane is described as a man on a mission to bring solar power to every roof where it can be deployed, until solar has an equal position in the nation’s energy mix. Currently, his organization is conducting effective campaigns to increase rooftop solar in states from coast to coast – from Connecticut and South Carolina and from Rhode Island to Minnesota. “Keane is leading the advance guard in the revolution in clean power, which is both revolutionizing the electric utility industry and raising questions about the old business model for the industry going forward,” said Llewellyn King, Editor-at-Large of Public Utility Fortnightly. Keane’s organization also works with utilities, so he brings an important perspective. “We are delighted that he will be sharing his insights and has agreed to participate in this critical issues conference.” Keane may not have an easy time selling the brave new world of rooftop solar to many at the conference, some of whom believe it will harm the traditional utilities’ business models or believe that the grid will become uneconomic, a kind of Amtrak. Other major speakers include Tom Fanning, chairman, president and CEO of the Southern Company, Susan Bitter Smith, chair of the Arizona Corporation Commission, and Robert Murray, chairman of the largest privately owned coal company which bears his name. While some utilities have worked with solar providers, others have been more apprehensive. The

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concern is that solar will destroy the utility business model and weaken the utility grid, as prime customers become generators and use state laws on net metering to sell back to the utilities. “All the bits have to fit together, including the future of the grid, the elegant inclusion of solar and wind, the balance of generating in the demand cycle, and the development, in a timely way, of superior storage technologies,” continued Fortnightly’s King. “Brian will give as well as he gets, I can guarantee that, as I have debated with him in the past.” “We are thrilled to have Mr. Keane participate in our upcoming conference, Utilities in a Time of Change and Challenge,” said Joseph Paparello, Publisher of Public Utility Fortnightly. “The goal of this meeting is to facilitate a conversation about new technologies that are changing the traditional utility business model. And as we do in Public Utilities Fortnightly magazine, we want all sides represented. Brian’s presence helps us achieve that goal.” The Utilities in a Time of Change and Challenge Conference takes place in Scottsdale, Arizona on November 17th and 18th. For more information or to attend the conference, visit: http://pufconference.com   ###

Rhode Island Leaders Embrace Video Challenge

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Buzz Elected Officials Call On Colleagues To Participate in Video Challenge To Save Energy

The Rhode Island Video Challenge, an innovative and creative component of The Rhode Island Energy Challenge: Find Your Four Campaign, today received unprecedented support from three Rhode Island elected

leaders. phoneIn a letter to elected officials across Rhode Island, North Smithfield Town Administrator Paulette Hamilton, Mayor Harry Winthrop of Newport and Mayor Scott Avedisian of Warwick, have challenged colleagues to encourage

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their residents to participate in the Rhode Island Video Challenge. Rhode Islanders are being asked to create a YouTube video showing how easy it is to become energy efficient in our daily lives. The Rhode Island Video Challenge offers great prizes and a chance to become an on-line sensation…all while helping people save energy and money. The elected officials – all designated Rhode Island Energy Champions by virtue of their communities winning the Rhode Island Energy Challenge – have challenged colleagues to get 10 residents to submit videos to the contest as a great way to make energy

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efficiency fun and engaging. Both the video contest as well as the Rhode Island Energy Challenge, are supported by National Grid. For more, log onto http://www.findyourfour.com/videochallenge/ Matthew Ray Rhode Island State Director

SmartPower Named Best Non-Profit Marketing Firm in US!

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Buzz The headline says it all! We just received word that Wealth & Finance International named SmartPower its 2014 Best Non-Profit Marketing Firm in the US. The Magazine’s goal with these awards

is to shine a spotlight on the brightest, best performing and most deserving companies and individuals from

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around the business world. As the magazine says, they are “fiercely passionate about recognizing outstanding achievement, game-changing innovation and stellar performance.” In choosing SmartPower, they cited our commitment to innovation and our proven methods to delivering results. We couldn’t be more proud of this recognition. Brian F. Keane President

Solarize Salisbury-Rowan Launches October 2nd

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Community Celebration Kicks Off “Solar Community Market” for Rowan Businesses and Homes

Salisbury, NC: An innovative solar program designed to help individuals and businesses save on electricity costs will be available to residents of Salisbury, Rowan County and the surrounding area beginning October 2 until the end of the year. A community celebration to launch Solarize Salisbury-Rowan will be held from 5-7 p.m. on Thursday, October 2, at the Lee Street Theatre. Refreshments and live music by Life Size will be the highlight of the event, where local and national organizers will outline the Solarize program. All interested homeowners and business owners are welcome to attend. Solarize Salisbury-Rowan is a community initiative designed to inform residents of the advantages of solar power for their homes and businesses and to reduce costs through competitive bids by pre-approved installers, thereby streamlining the process. It is a partnership between SmartPower, a national non-profit organization focusing on clean energy, and the Center for the Environment at Catawba College. Expectations of success are high for Solarize Salisbury-Rowan since North Carolina boasts a 35 percent state tax incentive in addition to the 30 percent federal tax credit — making solar a smart investment and a proven way to lower energy bills. However, the tax incentives will soon expire so officials counsel residents who are interested in installing a solar power system to act soon. Over the next 25 years an average resident can be expected to pay about $36,000 in electricity bills. With solar costing only around $9,000,

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this investment would save a homeowner about $25,000 on electricity bills during that period. A no-money down loan affords residents and business owners the opportunity to purchase solar with no upfront costs, but will still save thousands of dollars over the lifetime of the solar energy system. When customers go onto the Solarize Salisbury-Rowan website, they will be linked to an on-line “solar marketplace” that has pre-screened and qualified local installers to participate in the program. By visiting the site they can learn how much their home or businesses will save by going solar. From there, they can decide if they want quotes from participating North Carolina installers. When they are satisfied with the quote, they may ask installers to make on-site assessments, which will provide a more precise solar system recommendation. “If you’ve ever thought about looking into solar power, this is the time to do it,” says Brian F. Keane, President of SmartPower, the non-profit organization that is running Solarize Salisbury-Rowan. “Through our award-winning, on-the-ground outreach, combined with our on-line ‘solar marketplace, we think Solarize Salisbury-Rowan will break new records and become a new leader in residential solar adoption.” Dr. John Wear, Center for the Environment executive director, notes that the campaign provides numerous benefits to the community and its residents. “We’re creating a solar community market for area citizens and business owners, much like a farmers’ market,” he says. “It’s a community service that will save people money and help reduce our dependence on fossil fuels at the same time.” Solarize Salisbury-Rowan is available to all Rowan County residents, as well as others who live in the region, beginning October 2 through December 31. “Time is running out because the tax incentives will soon expire,” says Lane Wallace,

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Solarize Salisbury-Rowan’s community outreach manager. “Now is the time to act.” Residents and businesses interested in learning more about Solarize Salisbury-Rowan can contact Lane Wallace at lwallace@smartpower.org or call (704) 637-4727 or visit www. SolarizeSalisbury-Rowan.com.

We’d Like To Thank The Academy… SmartPower Chosen as a Finalist for Prestigious Global Energy Award

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Buzz

Each year when the Academy Award nominations are announced there’s a lot of buzz about what an honor it is just to be nominated. Well now we know exactly how they feel.

Because that’s how we felt with the recent news that SmartPower is a “finalist” for the 16th Annual Platts Global Energy Awards. If this is the Academy Awards of Energy, we truly are honored just to be nominated!

AwardChosen from a pool of over 250 nominations from more than 25 countries, our energy efficiency behavior program, The Rhode Island Energy Challenge: Find Your Four campaign is a finalist for one of Platt’s “Stewardship Awards”. You may recall that The Rhode Island Energy Challenge is a program we run in partnership with National Grid to reduce residential energy use.

The Stewardship

Award recognizes businesses or organizations that have demonstrated “significant commitment to affecting positive change in philosophies, behaviors and/or policies through specific initiatives or programs utilizing existing resources and technologies.” This is exactly what we do in our “Find Your Four” campaign, leveraging the resources of municipal, business and non-profit partners to engage their residents, employees and members to take positive energy action.

A panel of judges, including past heads of major energy companies, leading academics

and international energy experts, will select the winners of each award. The winners will be honored at a black-tie event on Thursday, December 11, 2014, at the Waldorf Austria in New York City.

It’s an honor just to be nominated. Still, I hope to see you there!


Brian F. Keane
President

West Hartford’s Bernie Pelletier Joins SmartPower

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Signs on to help expand “Solarize Connecticut” Program

Washington, DC – SmartPower, the nation’s leading non-profit marketing organization dedicated to promoting clean, renewable energy today announced the hire of Bernie Pelletier as a new Community Outreach Manager in Connecticut.

Pelletier is an active member of the West Hartford Clean Energy Task Force and, along with others on that committee, led the successful Solarize West Hartford campaign in 2013/2014. Since he has retired from his actuarial career he has devoted himself to the mission of Sustainability – which encompasses Environmental, Economic, and Social elements.

As Community Outreach Manager, Mr. Pelletier will be working closely with the entire SmartPower team to implement all aspects of the Solarize Connecticut program.  Solarize Connecticut is a partnership between SmartPower, the Connecticut Clean Energy Finance and Investment Authority and The John Merck Fund.

“We are indeed fortunate to have someone of Bernie’s stature joining our team,” said SmartPower President, Brian F. Keane. “Bernie is a known quantity throughout Connecticut and to our Solarize Campaigns. We’re excited that now he’ll officially be a part of the SmartPower Team.”

The “Solarize” Campaign is a community “group-buy” for solar that creates solid deadlines and builds trust  — both of which have been barriers to solar consumers. And with several financing options available to Connecticut residents, solar can often be installed on homes with no money down.

The program has dramatically reduced the costs of solar – dropping the soft costs of solar by 20%.  And perhaps even more exciting, a full 20% of those who participated had never considered purchasing solar before, proving we can now break through to the mainstream consumer.

We have now completed three phases of Solarize Connecticut  — and the results have been extraordinary.  Indeed in just 20 months we have contracted for over 8.2 MW of residential solar power. That represents 1,100 homes and means in just 20 months we will reduce more than 14,000 metric tons of carbon emissions annually.

Further, 8.2 MW of installed solar power represents:

  • A reduction of 7,026,902 pounds of coal
  • A reduction of 15,214 barrels of oil
  • Translates to the removal of 1,377 cars off the road and the elimination of 15,576,30 miles driven
  • The equivalent of planting 167,745 trees
  • The equivalent of eliminating 171,123 incandescent light bulbs

As we conclude Phase 4 and begin Phase 5 of Solarize we are excited to have Bernie’s expertise and drive to help us continue to achieve strong measurable goals.

Bernie brings a strong background to the Solarize campaigns.  Prior to joining SmartPower Bernie was an Actuary for Travelers Insurance where he was the Chief Actuary for the International Department.  He retired from this position in 2012.

He graduated from Manhattan College in 1975 with degrees in Mathematics and Peace Studies.  His actuarial career made full use of both skill sets – and he continued to develop both disciplines. In 2007 he received a Master’s degree in Public Policy from Trinity College in Hartford.  He is working towards a Masters at RPI Hartford in the Environmental and Energy Engineering cohort.

For more information visit SmartPower at www.smartpower.org.