Effective clean energy and energy efficiency marketing is simple. It means presenting them as consumer products … that fit the lifestyle of every American, not just liberals or ‘tree huggers.’
if you’re paying attention to the polls, you’ve already heard absurd issue comparison questions like this: What do you care about more right now? Energy, or health care? Energy, or the economy? Well, when you put it like that, even I have a hard time choosing energy! Americans aren’t stupid, but they’re often asked stupid questions.
The truth about the fate of our clean energy future is far more nuanced. It doesn’t matter who’s in charge, because it’s a marketing issue. Time and again, my work with SmartPower has shown that the American people will embrace clean energy and energy efficiency if it’s marketed to them properly. And we’re definitely not marketing it to them properly.
-Brian F. Keane
From “Why the Midterms Mean Approximately Nothing For U.S. Energy Policy,” Huffington Post, Oct. 28, 2010