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FOR IMMEDIATE RELEASE
May 26, 2010
CONTACT: Marissa N. Newhall
Communications Manager, SmartPower
U.S. EPA Awards America’s Greenest Campus 2010 Clean Air Excellence Award
Partnership Between SmartPower and Efficiency 2.0 Mobilizes 20,000 Students at 460 Schools in 2009; Campaign Re-Launches in Fall 2010
Washington, D.C. — The U.S. Environmental Protection Agency today awarded its coveted Clean Air Excellence Award to America’s Greenest Campus, the nation’s largest and most successful on-campus energy efficiency campaign.
America’s Greenest Campus is a partnership between SmartPower, the nation’s leading non-profit marketers of clean, renewable energy and energy efficiency, and Efficiency 2.0, the premier online energy efficiency software company for utilities and governments, with support from the U.S. Department of Energy. Launched in April 2009, America’s Greenest Campus quickly became the largest campus initiative of its kind. Over 20,000 students, faculty, and alumni at over 460 schools participated, cutting their collective carbon output by 19 million pounds.
“Innovation and commitment are the keys to environmental progress, and our Clean Air Excellence Award winners are tremendous examples,” said Gina McCarthy, EPA Assistant Administrator for Air and Radiation. “As we look to the future, these winners will help lead the way toward cleaner air and a healthier environment.”
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America’s Greenest Campus engages college students through social media and on-campus organizing, encouraging them to track their energy use and reduce their carbon footprints. Efficiency 2.0’s Climate Culture, an innovative online platform, provides robust, personalized energy saving recommendations, while SmartPower’s targeted outreach – using Facebook, Twitter, viral videos, and celebrity endorsements (hip-hop mogul Russell Simmons and Internet phenomenon Obama Girl were on board in 2009) – spreads the message that saving energy is hip, smart, and vital.
The top two institutions – the college with the greatest number of participants, and the college with the greatest per-person carbon reduction – were each awarded $5,000 for sustainability projects of their choosing. University of Maryland, College Park (with 2,257 participants) and Arizona’s Rio Salado College (with 4.4% carbon reduced per person) were the victors in 2009.
“Energy efficiency is really the ‘first renewable’ – the first step we can take to reduce our dependence on oil, save money on our energy bills, and address climate change in a meaningful way,” said Brian F. Keane, President of SmartPower. “We created America’s Greenest Campus because we believe that by giving young people the tools they need to reduce their carbon footprints, we are paving the way for a cleaner, more sustainable energy future.”
“The first step to being more efficient is to understand what your options are and what the benefit of each of them is to you. America’s Greenest Campus was the first initiative of its kind to engage young Americans on their energy use in a personalized and socially compelling manner,” said Tom Scaramellino, CEO of Efficiency 2.0. “That is one of the many reasons we are proud to have partnered with SmartPower and the U.S. Department of Energy on this program.”
Carbon output wasn’t all that college students reduced during America’s Greenest Campus. The results reflected $4.25 million in savings and significant energy/resource reductions across the board:
• 186,705 therms of gas
• 156,743 gallons of gasoline
• 154,838 tons of paper
• 28.41 million gallons of water
• 5,984 megawatt hours of electricity
“We’ll never stop climate change with young people on the sidelines,” said Ruth Hennig, Executive Director of the John Merck Fund and Chair of SmartPower’s Board of Directors. “We’re proud that SmartPower’s groundbreaking social media outreach is making sure they get that message, giving the next generation of leaders and engaged citizens the tools they need to meet the climate challenge. With today’s college students involved, we can have hope that the ongoing oil disaster in the Gulf won’t be repeated.”
America’s Greenest Campus will re-launch in fall 2010.
The Clean Air Excellence Awards Program, established in 2000 at the recommendation of the Clean Air Act Advisory Committee, annually recognizes and honors outstanding innovative efforts to help achieve cleaner air. Award-winning entries must directly or indirectly reduce pollutant emissions, demonstrate innovation, offer sustainable outcomes, and provide a model for others to follow.
For more information on America’s Greenest Campus and its 2010 Clean Air Excellence Award, please contact Marissa N. Newhall at (202) 775-2040 or email@example.com.
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About SmartPower: Created in 2002, SmartPower is the nation’s leading non-profit organization dedicated to promoting clean, renewable energy and energy efficiency. SmartPower’s award-winning, research-based campaigns have engaged people across the country, building the clean energy marketplace and helping Americans become smarter about their energy use. For more information, please visit www.smartpower.org.
About Efficiency 2.0: Efficiency 2.0 is a leading energy efficiency software and program administration company. We deliver efficiency and demand response benefits to our utility and government partners at unprecedented scale by maximizing household engagement. Our programs and software leverage consumer marketing tactics, sophisticated energy end-use algorithms, and personalized recommendation engines to help consumers and businesses across the country better manage their energy costs. Efficiency 2.0 is headquartered in New York City. For more information, visit www.efficiency20.com.