Effective clean energy and energy efficiency marketing is simple. It means presenting them as consumer products … that fit the lifestyle of every American, not just liberals or ‘tree huggers.’
if you’re paying attention to the polls, you’ve already heard absurd issue comparison questions like this: What do you care about more right now? Energy, or health care? Energy, or the economy? Well, when you put it like that, even I have a hard time choosing energy! Americans aren’t stupid, but they’re often asked stupid questions.
The truth about the fate of our clean energy future is far more nuanced. It doesn’t matter who’s in charge, because it’s a marketing issue. Time and again, my work with SmartPower has shown that the American people will embrace clean energy and energy efficiency if it’s marketed to them properly. And we’re definitely not marketing it to them properly.
-Brian F. Keane
From “Why the Midterms Mean Approximately Nothing For U.S. Energy Policy,” Huffington Post, Oct. 28, 2010
Every hour, the sun provides the earth with as much energy as all of human civilization uses in an entire year.
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power of renewable resources.
-Brian F. Keane
From “The Incredible Power of Solar,” Huffington Post, Oct. 29, 2010
EPA Admininstrator Gina McCarthy, Rio Salado College President Chris Bustamante, and Efficiency 2.0 CEO discount pharmacy Tom Scaramellino pose as SmartPower and Effciency 2.0 accept an walgreen pharmacy EPA Clean blue vision viagra Air Excellence Award for America’s Greenest
Campus. May 26, 2010, in Washington, D.C.
Dear Mr. President:
We need to talk.
In your Oval Office speech last night, you touched on the right things – holding BP accountable for their negligence, ending America’s addiction to fossil fuels, embracing a clean energy economy. But you missed a major piece: how we’ll sell this new energy economy to the American people.
From “BP Should Pay to Educate the Public About Clean Energy,” Huffington Post, June 16, 2010
RenewableEnergyWorld.com: Brad Albert of Arizona Public Service mentions SmartPower’s
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